Market Analysis
TARGET MARKETS
The Company will initially target the market of discerning singles in Orange County, California. After establishing itself Orange County, Luvmatch will expand into Los Angeles and San Diego counties (within the first 12-18 months of operation). Luvmatch will then expand across the rest of California and the U.S.
ORANGE, L.A. AND SAN DIEGO COUNTIES: EDUCATED AND PROSPEROUS
Orange, L.A. and San Diego counties provide a solid demographic foundation for Luvmatch's sales and marketing strategy. Their education, median household income and per capita income levels are above comparable U.S. national figures.6 The total number of singles7 for these three counties equals 6,585,651.
Within the first 12-18 months of operation, Luvmatch will
target Orange, L.A. and San Diego Counties – all of which have
income and education levels above comparable national figures
6 All statistics from the U.S. Census Bureau, 2006.
7 Includes never married, widowed and divorced figures from the U.S. Census Bureau, 2006.
